Most new products are launched with branding on a promotional mug as it sits right in front of the user with your product, logo and message all very important to increase the visibility and high product recall. The corporate mug is very cost effective and you can do complete branding on the mug and the outer box to convey your message. Some shortlisted products face the challenge of amount spend by you say in case of pen which can range from very low amount going up to very high amount depending on the brand chosen. However promo mug is price range neutral, impressive and serves the purpose of covering large numbers due to lower price band.
Promotion Mugs again is age, gender and class neutral as all use it for different purpose at different times depending on their preferences. Children use it as milk mug, whereas many use it as a table top pen stand for keeping regular use articles.