“Wait, wait, then quick, quick.” Corporate Gifts are urgently needed, but rarely purchased in advance of that need. Buyers simply, and correctly, calculate that the advantage of buying before the product is needed are small, while the costs are high. A rational corporate might keep t-shirts, caps, pens, keychains around for their regular need but is unlikely to keep various other business gifting items ready which are more theme and event dependent.
Most of the time products and services under corporate gifts are, almost by definition, unimportant, uninteresting, uninvolved categories so they are delayed till the last moment. However, when the occasion or event dates comes closer…. suddenly the need to solve the problem is overwhelming. Now your determination to get the problem solved right now and, more important, get it done right, so right that the colleagues or team members have no reason to complain, can lead literally, to a rapidly increased heartbeat, cold sweats, team arguments, and so on. Read More