By co-branding with wide range of 3M products, a well-known established brand you can create awareness of your product in front of new potential users with much lesser marketing budget. Free offers can be an excellent promotion, resulting in increased sales revenues and gains of a significant number of new consumers. Cross-promotion is a mutually beneficial technique which allows you to tap into un-reached and new users due to their familiarity with already established products to expand your reach.
To break established old buying pattern, you have triggered an action by tempting free offer to have a positive and powerful hold over market penetration. Collaboration has the potential for a big marketing payoff because you can successfully expand through each other’s customer base. Your brand can gain a credible introduction to existing 3M customers more effectively than with mass campaigns.