Author: AK Gupta

At GiftIndeed, we believe that while the desired outcome may be shared, personal preferences and organizational goals vary greatly. Every organization, and even every recipient within it, has unique needs and aspirations. That is why we have redefined corporate gifting by putting choice in the hands of recipients and simplifying the process through innovative technology.

Having collaborated with over 500 corporates across three decades, we have learned that customization is key. Each occasion, audience, and purpose call for tailored solutions—not just in the gifts themselves but in the technology that facilitates the process. Read More

Very few teams have captured the essence of thoughtful gifting beautifully! The journey to finding the perfect gift is often as significant as the gift itself. It shows genuine care and effort, which truly resonates with the recipients.

Indeed, advanced systems for gift selection, like wedding registries, are brilliant examples of how personalization can simplify and enhance the gifting experience. When scaled to corporate environments, where the stakes are high with many recipients, this philosophy remains key.

Gifts express care and connection. Choosing the right one reflects your thoughtfulness, making moments memorable. Learn how to give meaningfully! Read More

Corporate gifts serve a dual purpose: they promote your company logo while maximize cost-effectiveness through bulk discounts. Unlike gift vouchers, which lack personalization and fail to leverage bulk-buying benefits, branded gifts silently and consistently remind recipients of the giver’s generosity.

Gift vouchers and cards may seem practical, but they fall short in creating meaningful engagement. Not only they offer minimal discounts but also lack the imprinting of your company logo on the gifts.

Corporate Gifts Objective: Empowering Engagement and Maximizing Value Read More

Traditional gift vouchers and coupons have become a mundane way to reward and recognize employees. They lack the emotional impact and flexibility to truly engage and motivate your team.

By leveraging technology, we can empower employees to choose their own gifts from a curated selection. This personalized approach fosters a stronger connection, boosts morale, and strengthens loyalty.

Letting employees choose their corporate gifts through technology shows appreciation, boosts morale, and builds loyalty while creating a positive workplace culture. Read More

Certainly, logo-less corporate gifts can indeed feel like unsigned documents. They lack that subtle, lasting impact, which affects both emotional connection and brand reinforcement. Gift vouchers, while practical, fail to engage on a personal level and lose out on bulk-purchase benefits.

When employees are not emotionally connected, vouchers end up as mere transactions—missing the joy of selection and brand recall. Teams are often left scrambling for alternatives as excitement fades, and costs climb without bulk discounts. Read More

Salary does stabilize at a certain productivity level, and that is why designing long-term incentive programs is key. By aligning rewards with productivity, organizations can tap into extra value created by teams and share a portion of that with them. This not only motivates but also encourages innovation over time.

The trick is to keep it balanced—rewarding without overwhelming, ensuring it boosts performance naturally rather than becoming a quick fix.

Incentives should be a catalyst, not a crutch. Celebrating small wins along the way can build momentum, helping teams gradually climb to those higher levels of achievement where creativity and ownership naturally flourish. Read More

One of the most common challenges faced by teams is misalignment in understanding the team’s goal.

A simple exercise to demonstrate this is to ask each member to close their eyes and point to the north direction. You will likely find each one pointing in a different direction—highlighting the disconnect.

When team members have differing interpretations of objectives, it can lead to confusion, misalignment, and ultimately hinder performance. Read More

Retention challenges are common, but with the right approach, you can keep your team engaged and motivated.

Align on Goals: Ensure each team member understands and commits to the team’s goals. Create an action plan that everyone agrees on.

Track Progress: Implement a visible score board to continuously monitor progress. This keeps everyone aligned and motivated.

Encourage Accountability: Foster a culture where team members take responsibility and hold each other accountable positively. Read More

The most common reason goals are not achieved is that urgency often overshadows what is profoundly important. This can lead to juggling too many goals or not dedicating enough time to the one that matters most. In fact, adding a second goal reduces the likelihood of success by 50%.

Take the time to identify the single most important goal for your team, then stay laser-focused on it. Keep repeating it until everyone is aligned and consider announcing an incentive to make it stick. Remember, achieving a goal takes time, and it is normal to encounter some pushback. But, over time, you will be amazed at the progress your team makes as they start breaking records. Read More

Many of my friends, relatives, and acquaintances have been amazed by the long-term success of our incentive program, which continues to deliver results, drive growth, and foster a strong sense of ownership within our team. The engagement and retention we’ve achieved are truly remarkable.

However, despite their interest, many of them struggle with launching their own programs tailored to their specific goals. This often leads to missed opportunities for employee motivation and engagement. Read More