Always remember not to refuse a wing to the person who gave you the whole chicken. Please remember the bottom line that everybody works smarter when there is something in it for them.
If you are not getting the results you want, ask What behavior do I want? How will I recognize it? How will I reward it? Make people feel like winners as brains, like hearts, go where they are appreciated so let us do our job of identifying a long-term reward and recognition strategy to keep everyone excited. Read More
Create a reward and recognition system through which your consumers, customers, partners, and employees get what they want, you get what you want, and the right things get done. Producing good results helps people feel better about themselves and is the key to happiness and doing things we do well. So, get the right results, give the right rewards and the attitudes will take care of itself.
If you are not getting the results you want, ask What behaviour do I want? How will I recognize it?How will I reward it? Make people feel like winners as brains, like hearts, go where they are appreciated. Also, important here to highlight that no matter what the reward system is, a small percentage of people will perform brilliantly or poorly due to factors such as personal ability, needs, values etc., factors over which one has no control. Read More
It was mid of 1986 when Mr. Anil Ambo, sales manager of Eureka Forbes, my immediate boss and mentor decided to leave the company. Till then I was very comfortable and experiencing fast track growth with the organization but was disturbed with sudden changes so decided to join him after my impending wedding in July.
My better half discussed my future goals which from beginning was to start my own business and which became more promising because of sudden developments which were unnerving. She nailed it beautifully that if the end goal is to start your own business then why not start now? My message is that if you want to start your own business then why to delay as earlier is always better.
There comes a time in the life of every product/brand where further increasing sales and thereby market share become difficult. Time to think outside the box and consider viability of totally new vertical called distribution through reseller partners of Corporate Gifts. We would like here to differentiate between the institutional sales as ongoing in nature whereas the corporate gifts are mostly one-time promotions though repeated across different products/markets.
If you have an attractive range of utility products required by the masses then apart from regular retail, wholesale, large format, online and institutional sales you can consider adding corporate gifts channel too to ensure new trials to increase both your sales and market share. Read More
An attractive compact purse mirror offered free on buying ‘Kajal’ influences the lady to try your brand. There are good chances that she will become a regular new user of your brand if she likes the product. Branding on the mirror helps recall the value of your brand and the overall experience makes her even your goodwill ambassador.
A personalized leather box for important business associates or influencers where the person can empty his pockets in the evening after returning home. The customized case will have separate pockets for wallet, pens, keys, watch, coins etc. The subtle logo reminds the user about your brand every night and morning enhancing the relationship. Read More
If you are a small and medium enterprise in India with a very low budget on customized corporate gifts, then you must have faced the challenge of sourcing the same and that too at reasonable prices! Gifting is a fragmented market with one-man show making the viability for the operator difficult if the order size is small. Further, if you try to source the smaller quantities from the personalized gift vendors whose business model is single customized pieces then the price per piece for you becomes very high. Outside India, in advanced countries, the business model is stock and sell with limited products choices given for online orders which works out well for both the buyer and the seller. But Indian buyers are very price sensitive and when order size is very small for SMB business outfits or various project teams (who many times are part of large companies) cost-effective solutions are desired. Read More
When our clients ask us about our range of gifting products our usual answer is EVERYTHING FROM A PIN TO A PLANE and we did supply a cargo company with a desktop gift item with a plane. We have made miniature models of buses and tractors replicating their full-size model through moulds to help them impress their target audience as desktop items. To make it simple for all corporate gifting buyers we are giving below list of most used promotional business gifts for pleasant surprises.
MOUSE PADS can be made in customized shape and size with foam or rubber bottom base with your artwork at the top to remind the user about you and your products 24×7. The printed top sheet can be protected through lamination to increase the life of the mouse pad and to ensure that cursor of optical mouse behaves and is under your control. Option to insert a postcard size photograph to make it or for greater comfort you can order mousepad with palm rest filled up with gel. Read More
Corporate gift is a fragmented industry mostly as one man shows and that creates challenges for you as part of the procurement department of a large blue-chip company. Small team means low learning curve due to lack of relationship with clients further resulting in slower response due to limited resources and very few innovative ideas. However, in contrast professional team with experience in reverse auctions, global deliveries, escalation matrix, dedicated relationship manager, strong back office, local runners for fast approval of final physical samples with seamless automated processes saves you time and makes your life easy. All your departments irrespective of whether from branding, product, marketing, sales, HR, or PR can plan to build strong connections with their respective esteemed consumers, customers, influencers, trade partners, employees, and business associates. Read More
Depending on various types of user’s requirements you as part of the procurement team can onboard a corporate gifts vendor with a sizable, empowered team to make life easy for all your internal departments like marketing, HR, plants, and CEO.
Marketing teams focus on new product launches, point of purchase promotions, meaningful connection with the consumers and a scheme for trade partners to increase both the awareness and enough trials for mass acceptance. The initial promotion continues to fight to win the sizable market share through continuous consumer promos and trade schemes. Depending on the product and services of the market segment even the various influencers needs to be touched to cash in on the brand awareness and buzz thus created. For example, we developed the compact mirror to help a FMCG company promote their Kajal and headphones for a telecom service provider to help switch many pre-paid sim buyers to post-paid. Read More
Supply chain management (SCM) or procurement department helps in huge savings in cost with consistency of quality of supplies on time every time. Over the years the combined cumulative learning helped in establishing proper processes and systems to ensure robust sourcing operations. However, the challenge remains when it comes to sourcing of odd and irregular items like Corporate Gifts or promotional products with additional customization requirements.
Manufacturing and selling are two totally different challenges difficult for any small entrepreneurs to master both and that is why we see separate specialised batsman and bowlers in the game of cricket. Read More