Manufacturers understand the best way to increase the regular customers is through the actual trial of their products. And the number of trials at a faster space on a larger scale is best achieved through the business gifting channel. But the real challenge starts hereafter as the corporate gifting is highly fragmented channel with one man show entrepreneurs handling very few accounts in their city of operations. Few brands have tried to overcome the challenge by appointing dedicated gifting team spread over the region with executives dedicated to named accounts but have failed to sustain it due to very high operational cost, lack of volumes and meaningful results. Most of them get confused with the institutional sales which is different from the gifting channel and must be managed separately. This should be a good news for the manufacturer as they can add one additional sales channel to do meaningful trials and add new customers to their existing user base.
Corporate Gifts
Promotional bags are the second largest product category in the corporate gift basket after the apparel range. The various items which gets covered under the promotional bags includes sports bag, shoulder bag, duffle bags, sling bags, overnighters, backpacks, laptop bags, office bags, trolley bags etc. The material can vary from pure leather to leatherette, pvc, rexine, canvas, non woven fabrics and synthetic. Depending on the usage and budget the bag can also be made with waterproof materials to protect the contents inside the bag.
Bags can be either screen printed or embroidered with your logos to ensure high visibility when the same is used by the receiver. For larger quantities even the metal or rubber tag can be used to customize the bag as premium promotional product. The bags can be further made with the customize zip bearing your logo to make it impressive and different from the regular bags. The size of the bag with the number of compartment can be designed keeping with your requirements, actual usage and purpose of the bag.
If you would like to be your own boss then there is a good opportunity for you to start your own Corporate Gifts business without financial investment. The prerequisites are that you should enjoy selling as a profession, love meeting new prospective customers and building healthy relationships with them. You can decide the number of hours per week and the geographical territory closer to your place of residence. Once you do the billing in a particular department of an organization then the future orders from that department continues to earn you income as long client is happy and satisfied with your services.
Our Brief offer is as Follows:-
We thank you for showing interest in becoming our Authorized Sales Partner for booking Corporate Gift orders.
We are the Indian manufacturers and exporters of promotional Corporate Gifts and our tagline is “Everything From A Pin To A Plane”. Due to demand and gap in the market we wish to appoint sales partners all over India.
B2B works best for identifying the list of vendors and then interacting with them for the sizable customized orders. There are few online suppliers in developed Countries for small size orders but the limitation of choice is there to the extent of ready stocks maintained by them. Availability is limited to fast moving sizes, colors and very limited branding of logo is possible on finished stocks. The actual required customization with attractive prices for medium to large orders is just not possible on online platforms. Sampling prior to order is another issue and there are times when as a potential large buyer you need to interact with few resourceful vendors to give proper shape to your actual requirement which is plain and simple not possible online.
We interact and try to understand your need with purpose and thereafter email you selected items to choose from within your given budget thereby making it easy for you to narrow down from the various choices. You can discuss with your team and select few items after which we can visit you with the physical product sample for final discussions.
It has been experienced over the years that India is very cost effective when sourcing handmade promotional products from India. China has strength with machines due to very large investment to produce big volumes but looses out to India the moment the product is labor intensive. Due to this very reason we have been very successful in delivering materials to almost all Continents consisting of developed and developing Countries against quotations from China. Interestingly apart from end buyers even the trade partners finds it worthwhile to source and supply to their corporate customers. We also have strategic arrangements with various partners from US and Europe to source from us and directly supply to their end customers in India and nearby Countries.
10 Characteristics of a Great Value Proposition
The tree which gives fruits for many years also needs a humble beginning with a single seed to start the whole process of giving. Similarly to get lifelong customers for your products you need to understand and encourage trial of your products before the user gives their loyalty back to you. You as a manufacturer have invested so much to create the new product and now must convince the prospective customers of value of your offering by encouraging trials. The loyalty of the user can be earned by ensuring the product is used and tasted and for that first step is creating awareness for your products. Corporate gifts as an additional free offer helps you lubricate the giant wheels of trials faster and cheaper to establish both your product and brand at the market place with all important stakeholders.
The first hurdle when you would like to start the corporate gifting activities is what to give and for that answer let us understand each recipient’s profile in more details. Broadly we can classify the various target audience profile as consumers, customers, partners, influences, employees and associates. Once you get clarity on each profile then depending on their role and importance the budget can be created. The budget helps you in identifying the various product choices available within that price range to get the maximum mileage keeping you end objective and purpose in the mind.
CONSUMERS
The correct definition of the consumer is the actual user or end consumer of your product or services. Since the lifetime value of a consumer is very high most of the brands are willing to invest high budget to influence and acquire new users. When you as a brand owner team is very confident about the offering of your product or services then to ensure more meaningful trials you offer attractive corporate gifts to encourage more consumers to try your new products.
When we introduce ourselves to our new clients the first question they routinely ask is what are your range of gifting products? Our usual answer is EVERYTHING FROM A PIN TO A PLANE and add up that we have indeed supplied a cargo company desktop gift item with a plane. We have made miniature models of buses and tractors replicating their full size model through moulds to help them impress their target audience as desk top items. Just to make it easy for all corporate buyers we are giving list of most commonly used generic business gift items which are as follows:-
MOUSE PADS:- Mousepad can be made of foam and rubber bottom base with your artwork at the top to remind the user about you and your products 24×7. The printed top sheet can be protected through lamination to increase the life of the mouse pad and with knurling at the top to ensure that cursor of optical mouse behaves and is under your control.
E-commerce has made life easy for the start-ups to display and book orders for their new ideas in very cost effective manner! However, after the proof of the concept the next immediate challenge for them is to scale up by generating volumes and creating a ready marketing and distribution infrastructure for their goods and services! To generate volumes to lower the cost of their manufactured goods they need bulk sales and enough trials before they can even start selling at brick and mortars. Once the product has been tried and liked by masses then placing it on shelves becomes easy due to inquiry and demand from the end users. A big marketing and distribution lesson is that what is seen is bought and that in the beginning you need to push your products like a rocket which takes a lot of energy to get off the ground but thereafter it becomes relatively easy.
The world is becoming a global village is the most common statement we keep hearing in our daily life to highlight the importance of movement of goods and services across the globe. It started with online knowledge services, outsourcing of services offline of all non-core activities and finally of even physical goods. China became the manufacturing hub for hard currencies and helped even other cheap labour Countries to have a role in manufactured goods. Disruptive technologies gave rise to new business models and helped forward looking companies to create the global procurement division. Here again the initial focus was on raw materials and slowly and steadily now it has come down to even promotional corporate gifts.
Most of the MNCs have created the global procurement division and the role is very clear to find out the best rates at each operational location and to streamline the processes so as to source the various goods from the various geographies at the most economical manner.