10 Characteristics of a Great Value Proposition
The tree which gives fruits for many years also needs a humble beginning with a single seed to start the whole process of giving. Similarly to get lifelong customers for your products you need to understand and encourage trial of your products before the user gives their loyalty back to you. You as a manufacturer have invested so much to create the new product and now must convince the prospective customers of value of your offering by encouraging trials. The loyalty of the user can be earned by ensuring the product is used and tasted and for that first step is creating awareness for your products. Corporate gifts as an additional free offer helps you lubricate the giant wheels of trials faster and cheaper to establish both your product and brand at the market place with all important stakeholders.
The first hurdle when you would like to start the 
When we introduce ourselves to our new clients the first question they routinely ask is what are your range of gifting products? Our usual answer is 
E-commerce has made life easy for the start-ups to display and book orders for their new ideas in very cost effective manner! However, after the proof of the concept the next immediate challenge for them is to scale up by generating volumes and creating a ready marketing and distribution infrastructure for their goods and services! To generate volumes to lower the cost of their manufactured goods they need bulk sales and enough trials before they can even start selling at brick and mortars. Once the product has been tried and liked by masses then placing it on shelves becomes easy due to inquiry and demand from the end users. A big marketing and distribution lesson is that what is seen is bought and that in the beginning you need to push your products like a rocket which takes a lot of energy to get off the ground but thereafter it becomes relatively easy.
The world is becoming a global village is the most common statement we keep hearing in our daily life to highlight the importance of movement of goods and services across the globe. It started with online knowledge services, outsourcing of services offline of all non-core activities and finally of even physical goods. China became the manufacturing hub for hard currencies and helped even other cheap labour Countries to have a role in manufactured goods. Disruptive technologies gave rise to new business models and helped forward looking companies to create the global procurement division. Here again the initial focus was on raw materials and slowly and steadily now it has come down to even 
The confidence comes because of starting and building the stationary channel at Kolkata and Bangalore. Our principal Abee Printer Ribbons Limited was so happy with our Karnataka and West Bengal results that they pushed us to start the Chennai branch during 1998 over his 5-year-old existing distributor who was after the initial success was failing to grow the sales due to lack of proper distribution. Within 6 months we created a robust channel but principal naturally thought that two distributors will do more justice to the state and in the process killed our new branch and their product due to their short term policies at Chennai. Dot matrix printer ribbons demand was not elastic in nature resulting in big clash between wholesale and distribution market operating prices resulting in creating I lose – you lose situation for all involved. I have seen the channel distribution success when I was a very young and still a student with diabetic wooden glasses, glycerin soaps and cosmetics around eastern India. Within a year the product made so much noise that there was an excise raid and I personally preferred to move out due to high excise duties at that time. That Company today is doing over 100 crores turnover with manufacturing facilities in excise free zones.
The pharma sector promotes their brands through the doctors and thus need a mechanism to get into the minds of their target audience the doctors. Pharma companies do so by identifying the USP of their product or the differentiate against existing available drugs to influence the doctors to start prescribing their new discoveries. For this they need a concept to work around and tell the story to their medical representatives who in turn start pass on the story to all doctors on their periodical visits. The story created as per the above concept has a touch point in the form of ideally a 
If you are a small and medium enterprises in India with very low budget on 
We are the Indian manufacturers and exporters of 
First and foremost, you should look for a vendor who is in the business for over 3 to 5 years as the churning in this business is very high and you should avoid dealing with a half learned entrepreneur who is going to do trial based on your order and end up cutting a sorry figure. Again avoid giving large and new items order to a new vendor as the experience for everyone involved may not be too good! With an experienced vendor the chances of nasty surprises are less as over the years they have picked up experience and good exposure to what not to do to keep you meaningfully satisfied. Always better to start with small orders and slowly build the trust and confidence in the capability of a new vendor to avoid nasty surprises.