The confidence comes because of starting and building the stationary channel at Kolkata and Bangalore. Our principal Abee Printer Ribbons Limited was so happy with our Karnataka and West Bengal results that they pushed us to start the Chennai branch during 1998 over his 5-year-old existing distributor who was after the initial success was failing to grow the sales due to lack of proper distribution. Within 6 months we created a robust channel but principal naturally thought that two distributors will do more justice to the state and in the process killed our new branch and their product due to their short term policies at Chennai. Dot matrix printer ribbons demand was not elastic in nature resulting in big clash between wholesale and distribution market operating prices resulting in creating I lose – you lose situation for all involved. I have seen the channel distribution success when I was a very young and still a student with diabetic wooden glasses, glycerin soaps and cosmetics around eastern India. Within a year the product made so much noise that there was an excise raid and I personally preferred to move out due to high excise duties at that time. That Company today is doing over 100 crores turnover with manufacturing facilities in excise free zones.
Corporate Gifts
The pharma sector promotes their brands through the doctors and thus need a mechanism to get into the minds of their target audience the doctors. Pharma companies do so by identifying the USP of their product or the differentiate against existing available drugs to influence the doctors to start prescribing their new discoveries. For this they need a concept to work around and tell the story to their medical representatives who in turn start pass on the story to all doctors on their periodical visits. The story created as per the above concept has a touch point in the form of ideally a table top gift with the drug name to help the doctor recall and start prescribing the new medicine. After few prescriptions and feedback from the patients the doctor is in a position to recall the drug name comfortably thereby helping the new discovery and new innovations to serve the patients better.
For example, a new drug which works very fast in the blood was needed to be communicated to the concerned doctors. The product team decided to use the fast bowling concept to convey the message to the doctors. Accordingly, a table top pen stand was conceptualized with cricket ball with hole for the pens as the pen stand.
If you are a small and medium enterprises in India with very low budget on customized corporate gifts, then you must have faced the challenge of sourcing the same and that too at reasonable prices! Gifting is a fragmented market with one-man show making the viability for the operator difficult if the order size is small. Further, if you try to source the smaller quantities from the personalized gift vendors whose business model is single customized piece then the price per piece for you becomes very high. Outside India in advance countries the business model is stock and sell with limited products choices given for online orders which works out well for both the buyer and the seller. But Indian buyers are very price sensitive and when order size is very small for SMB business outfits or various project teams (who many times are part of large companies) cost effective solutions are desired. To counter this challenge, we have come out with back office solutions which mainly interacts over the email and phone to service the clients. Wherever we have local city operations the sample can be physically shown to the clients and for the rest of the cases the courier service is used after shortlisting the products through email exchanges.
We are the Indian manufacturers and exporters of promotional Corporate Gifts and our assurance is “Everything From A Pin To A Plane”. Due to very high demand and fairly large gap in the market we are appointing re-seller partners all over India. One-man show has limited bandwidth and therefore cannot do justice with dual role of order booking and reliable sourcing from multiple factories at a good price due to very low volumes. Our large team’s expertise in variety, reliability and consistency of experience makes it easy for a re-seller partner to focus on booking more and more orders thereby retaining and increasing his loyal customers base. Corporate Gifts is a fragmented market with many one man show entrepreneurs trying to make a living by serving SMB customers. One of the critical challenge is to get the initial hand holding so that they can settle down in this high churn business. We have many partners who are reselling the products to their end customers and both are happy as the end buyer is getting the reliable solution from his trusted vendor.
First and foremost, you should look for a vendor who is in the business for over 3 to 5 years as the churning in this business is very high and you should avoid dealing with a half learned entrepreneur who is going to do trial based on your order and end up cutting a sorry figure. Again avoid giving large and new items order to a new vendor as the experience for everyone involved may not be too good! With an experienced vendor the chances of nasty surprises are less as over the years they have picked up experience and good exposure to what not to do to keep you meaningfully satisfied. Always better to start with small orders and slowly build the trust and confidence in the capability of a new vendor to avoid nasty surprises.
Always look out and work with an empowered team against one man show operations as that ensures the bandwidth of the vendor is very high resulting in mega benefits for your organisation. The bare minimum advantage of a team is more variety of the products and access to a knowledge pool which makes it easy for the team to come with solutions and viable finished samples at the most cost effective rates and scope of fulfilling deliveries within the assured timelines.
There can be umpteen sub reasons but the main reasons are the above two and you should be crystal clear every time as to your primary objective of either increasing sales or enhancing relationship while giving away the corporate gifts? These two reasons will overlap but the priority and clarity of main objective will help you in selecting and thereby achieving your main purpose. The chosen gift will serve both the reasons but the identification will help you in identifying and selecting the best gift to achieve your main objective better. There are times when you and your team will shortlist a particular gift to be more exciting and end up selecting the same but if you diligently answer the above question then you will zero down on the best gift as that will fit better with the main end objective.
We normally give corporate gifts for the following two main reasons: –
- To increase sales and,
- to enhance relationships!
Customized Caps at Your Budget
The cheapest cap one can get is the Aam Aadmi political party cap popularized by the new political party at Delhi, India. The price is the lowest point and looks like the famous Gandhi cap. From this single digit to high 3 figure price in Indian Rupees is due to fabric and finishing to make it look even impressive on a millionaire at a golf course. Caps are used for different purpose at different times by different sets of people. For example by students while graduating, by workers for extra comfort during their regular work, by spectators for comfort at the stadium and by sportsmen while playing the game for bringing extra focus to their performance in the game.
For mass distribution you can get a low priced non-woven fabric cap with multi-color logo printing at your budgeted price. The price increases for the 6 panel cap over 5 panel caps. Embroidery is expensive and price depends on both the time it takes and the thickness of the thread. Screen printing goes by the number of colors as so many impressions are required to place your logo and the message. If you need air outlets at the top then that cost extra due to increase in workmanship.
Pens are used by all literates and is the most common product to carry with oneself. The use is so vast that it will be found at all mass visited public counters as a must tool to fill up the forms etc. Pen is the most common item borrowed by the general public in any queue to fill and sign up the forms. Many times it happens that strangers forgets to return the pen after use and because of this particular reason the smart ones uses the cost effective ones. Smart loaners remember to keep the cap of the pen with themselves so that both are reminded to return after use. Few smarter ones even keeps two pens one for their own use and cheaper ones to loan to others so that they do not regret the loss of expensive pens. Promotional Pens by Sparket Corporate gifts offers fantastic services to all corporate in Bangalore, Kolkata, India. Since the pen can be customized with one’s logo, brand, message and tagline it becomes an effective advertising tool. The promotional pen is first choice due to low price, everyday use and acceptance by masses.
Most new products are launched with branding on a promotional mug as it sits right in front of the user with your product, logo and message all very important to increase the visibility and high product recall. The corporate mug is very cost effective and you can do complete branding on the mug and the outer box to convey your message. Some shortlisted products face the challenge of amount spend by you say in case of pen which can range from very low amount going up to very high amount depending on the brand chosen. However promo mug is price range neutral, impressive and serves the purpose of covering large numbers due to lower price band.
Promotion Mugs again is age, gender and class neutral as all use it for different purpose at different times depending on their preferences. Children use it as milk mug, whereas many use it as a table top pen stand for keeping regular use articles.
Whoever thought of first to print the logo on the t-shirt and distribute it must be a genius as till date it remains the best business gift idea. Imagine you have the front, back and even both the shoulders to convey your message on human beings who will proudly wear and display it during day & night and both at outdoor & indoor as the night or leisure dress. Depending on your budget and target audience you can have t-shirts at different price points without minimum quantity conditions. We challenge you to pass without coming across a promotional t-shirt in a normal routine day. You will notice it early morning while walking, jogging or at the gym. If not the general public on the road then the person behind the counter or the courier boy coming for delivery is wearing it.