The world is becoming a global village is the most common statement we keep hearing in our daily life to highlight the importance of movement of goods and services across the globe. It started with online knowledge services, outsourcing of services offline of all non-core activities and finally of even physical goods. China became the manufacturing hub for hard currencies and helped even other cheap labour Countries to have a role in manufactured goods. Disruptive technologies gave rise to new business models and helped forward looking companies to create the global procurement division. Here again the initial focus was on raw materials and slowly and steadily now it has come down to even promotional corporate gifts.
Most of the MNCs have created the global procurement division and the role is very clear to find out the best rates at each operational location and to streamline the processes so as to source the various goods from the various geographies at the most economical manner.



The confidence comes because of starting and building the stationary channel at Kolkata and Bangalore. Our principal Abee Printer Ribbons Limited was so happy with our Karnataka and West Bengal results that they pushed us to start the Chennai branch during 1998 over his 5-year-old existing distributor who was after the initial success was failing to grow the sales due to lack of proper distribution. Within 6 months we created a robust channel but principal naturally thought that two distributors will do more justice to the state and in the process killed our new branch and their product due to their short term policies at Chennai. Dot matrix printer ribbons demand was not elastic in nature resulting in big clash between wholesale and distribution market operating prices resulting in creating I lose – you lose situation for all involved. I have seen the channel distribution success when I was a very young and still a student with diabetic wooden glasses, glycerin soaps and cosmetics around eastern India. Within a year the product made so much noise that there was an excise raid and I personally preferred to move out due to high excise duties at that time. That Company today is doing over 100 crores turnover with manufacturing facilities in excise free zones.
The pharma sector promotes their brands through the doctors and thus need a mechanism to get into the minds of their target audience the doctors. Pharma companies do so by identifying the USP of their product or the differentiate against existing available drugs to influence the doctors to start prescribing their new discoveries. For this they need a concept to work around and tell the story to their medical representatives who in turn start pass on the story to all doctors on their periodical visits. The story created as per the above concept has a touch point in the form of ideally a
If you are a small and medium enterprises in India with very low budget on
We are the Indian manufacturers and exporters of
First and foremost, you should look for a vendor who is in the business for over 3 to 5 years as the churning in this business is very high and you should avoid dealing with a half learned entrepreneur who is going to do trial based on your order and end up cutting a sorry figure. Again avoid giving large and new items order to a new vendor as the experience for everyone involved may not be too good! With an experienced vendor the chances of nasty surprises are less as over the years they have picked up experience and good exposure to what not to do to keep you meaningfully satisfied. Always better to start with small orders and slowly build the trust and confidence in the capability of a new vendor to avoid nasty surprises.
There can be umpteen sub reasons but the main reasons are the above two and you should be crystal clear every time as to your primary objective of either increasing sales or enhancing relationship while giving away the
The cheapest cap one can get is the Aam Aadmi political party cap popularized by the new political party at Delhi, India. The price is the lowest point and looks like the famous Gandhi cap. From this single digit to high 3 figure price in Indian Rupees is due to fabric and finishing to make it look even impressive on a millionaire at a golf course.
Pens are used by all literates and is the most common product to carry with oneself. The use is so vast that it will be found at all mass visited public counters as a must tool to fill up the forms etc. Pen is the most common item borrowed by the general public in any queue to fill and sign up the forms. Many times it happens that strangers forgets to return the pen after use and because of this particular reason the smart ones uses the cost effective ones. Smart loaners remember to keep the cap of the pen with themselves so that both are reminded to return after use. Few smarter ones even keeps two pens one for their own use and cheaper ones to loan to others so that they do not regret the loss of expensive pens.
Most new products are launched with branding on a