Digital Journey of a Non-Techie Entrepreneur

Digital Journey of a Non-Techie Entrepreneur

Born in the early sixties but lucky to be exposed to technology starting 1987 due to trading in the business of electronic typewriters ribbons, daisy wheels, floppies, dot matrix printer ribbons, inkjet, and toner cartridges to early adopters of technology in almost all large corporate companies. Now recall that from the beginning we were early adopters of technology to manage billing, the number of SKU’s, inventory, outstanding, profit & loss account, and balance sheet by developing a customised software solution as early as mid-nineties.

2000: -Y2K was a big deal because a lot of devices stored the year as a two-digit value a widespread computer programming shortcut that was expected to cause extensive havoc as the year changed from 1999 to 2000 at the turn of the Millennium. The change was expected to bring down computer systems infrastructures, such as those for banking and power plants. During Y2K Learned about emailing because of our favourite principal Wipro, signed up for a paid email account with VSNL, became distributor of Satyam to promote & sell ‘dial an internet pack’ and created our first website. Read More

Branded Promotional Merchandise Distribution Through Corporate Gifting Partners

Promotional merchandise, promotional items, promotional products, promotional gifts, corporate gifts, business gifts, advertising gifts are articles of merchandise branded with a logo or slogan used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of marketing campaigns. Manufacturers works out an attractive price to increase trial of their products / concepts and allows co-branding of giver’s logo to make it Win – Win – Win for mutual benefits. Givers are happy that because of the extra benefit to their target audience they have increased their brand recall or mind share. Receivers are happy that they got extra value from the giver.

The advantages are multi fold for all the three participants which are as follows: –

  1. The manufacturer of the product or the brand owner or the concept provider gets newer trials along with bulk order
  2. The giver uses his logo and message to excite his target audience to achieve his end objective of increasing mind share
  3. The receiver gets extra value proposition

Promotional Merchandise X Men Gifts
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