It was mid of 1986 when Mr. Anil Ambo, sales manager of Eureka Forbes, my immediate boss and mentor decided to leave the company. Till then I was very comfortable and experiencing fast track growth with the organization but was disturbed with sudden changes so decided to join him after my impending wedding in July.
My better half discussed my future goals which from beginning was to start my own business and which became more promising because of sudden developments which were unnerving. She nailed it beautifully that if the end goal is to start your own business then why not start now? My message is that if you want to start your own business then why to delay as earlier is always better.
There comes a time in the life of every product/brand where further increasing sales and thereby market share become difficult. Time to think outside the box and consider viability of totally new vertical called distribution through reseller partners of Corporate Gifts. We would like here to differentiate between the institutional sales as ongoing in nature whereas the corporate gifts are mostly one-time promotions though repeated across different products/markets.
If you have an attractive range of utility products required by the masses then apart from regular retail, wholesale, large format, online and institutional sales you can consider adding corporate gifts channel too to ensure new trials to increase both your sales and market share. Read More
An attractive compact purse mirror offered free on buying ‘Kajal’ influences the lady to try your brand. There are good chances that she will become a regular new user of your brand if she likes the product. Branding on the mirror helps recall the value of your brand and the overall experience makes her even your goodwill ambassador.
A personalized leather box for important business associates or influencers where the person can empty his pockets in the evening after returning home. The customized case will have separate pockets for wallet, pens, keys, watch, coins etc. The subtle logo reminds the user about your brand every night and morning enhancing the relationship. Read More
If you are a small and medium enterprise in India with a very low budget on customized corporate gifts, then you must have faced the challenge of sourcing the same and that too at reasonable prices! Gifting is a fragmented market with one-man show making the viability for the operator difficult if the order size is small. Further, if you try to source the smaller quantities from the personalized gift vendors whose business model is single customized pieces then the price per piece for you becomes very high. Outside India, in advanced countries, the business model is stock and sell with limited products choices given for online orders which works out well for both the buyer and the seller. But Indian buyers are very price sensitive and when order size is very small for SMB business outfits or various project teams (who many times are part of large companies) cost-effective solutions are desired. Read More
When our clients ask us about our range of gifting products our usual answer is EVERYTHING FROM A PIN TO A PLANE and we did supply a cargo company with a desktop gift item with a plane. We have made miniature models of buses and tractors replicating their full-size model through moulds to help them impress their target audience as desktop items. To make it simple for all corporate gifting buyers we are giving below list of most used promotional business gifts for pleasant surprises.
MOUSE PADS can be made in customized shape and size with foam or rubber bottom base with your artwork at the top to remind the user about you and your products 24×7. The printed top sheet can be protected through lamination to increase the life of the mouse pad and to ensure that cursor of optical mouse behaves and is under your control. Option to insert a postcard size photograph to make it or for greater comfort you can order mousepad with palm rest filled up with gel. Read More
Corporate gift is a fragmented industry mostly as one man shows and that creates challenges for you as part of the procurement department of a large blue-chip company. Small team means low learning curve due to lack of relationship with clients further resulting in slower response due to limited resources and very few innovative ideas. However, in contrast professional team with experience in reverse auctions, global deliveries, escalation matrix, dedicated relationship manager, strong back office, local runners for fast approval of final physical samples with seamless automated processes saves you time and makes your life easy. All your departments irrespective of whether from branding, product, marketing, sales, HR, or PR can plan to build strong connections with their respective esteemed consumers, customers, influencers, trade partners, employees, and business associates. Read More
Depending on various types of user’s requirements you as part of the procurement team can onboard a corporate gifts vendor with a sizable, empowered team to make life easy for all your internal departments like marketing, HR, plants, and CEO.
Marketing teams focus on new product launches, point of purchase promotions, meaningful connection with the consumers and a scheme for trade partners to increase both the awareness and enough trials for mass acceptance. The initial promotion continues to fight to win the sizable market share through continuous consumer promos and trade schemes. Depending on the product and services of the market segment even the various influencers needs to be touched to cash in on the brand awareness and buzz thus created. For example, we developed the compact mirror to help a FMCG company promote their Kajal and headphones for a telecom service provider to help switch many pre-paid sim buyers to post-paid. Read More
Supply chain management (SCM) or procurement department helps in huge savings in cost with consistency of quality of supplies on time every time. Over the years the combined cumulative learning helped in establishing proper processes and systems to ensure robust sourcing operations. However, the challenge remains when it comes to sourcing of odd and irregular items like Corporate Gifts or promotional products with additional customization requirements.
Manufacturing and selling are two totally different challenges difficult for any small entrepreneurs to master both and that is why we see separate specialised batsman and bowlers in the game of cricket. Read More
Born in the early sixties but lucky to be exposed to technology starting 1987 due to trading in the business of electronic typewriters ribbons, daisy wheels, floppies, dot matrix printer ribbons, inkjet, and toner cartridges to early adopters of technology in almost all large corporate companies. Now recall that from the beginning we were early adopters of technology to manage billing, the number of SKU’s, inventory, outstanding, profit & loss account, and balance sheet by developing a customised software solution as early as mid-nineties.
2000: -Y2K was a big deal because a lot of devices stored the year as a two-digit value a widespread computer programming shortcut that was expected to cause extensive havoc as the year changed from 1999 to 2000 at the turn of the Millennium. The change was expected to bring down computer systems infrastructures, such as those for banking and power plants. During Y2K Learned about emailing because of our favourite principal Wipro, signed up for a paid email account with VSNL, became distributor of Satyam to promote & sell ‘dial an internet pack’ and created our first website. Read More
Bio Bubble products are Anti-Virus Coatings which provide long-life germ-free surfaces, hands, electronics, floor, vehicles and fabrics based on “Retentive Silane Technology” which is approved by US EPA Antimicrobial science division and have been tested as per European standard EN13697 and Indian standard IS 5402. The product is non-toxic certified by FDA affiliated laboratory to synthesise the molecule from a 50-Year-old company manufacturing Speciality Chemicals introducing a ‘Preventive Approach’ to disinfection.
BIO BUBBLE range of anti-virus coating products creates an iconic spike coating which electrocutes the virus. Bio Bubble bonds with the surface to create a protective layer to attracts pathogens which bursts like a balloon on contact. Bio Bubble is a Trimethoxy Silyl Quaternary Ammonium Chloride based long-lasting invisible sub-microscopic coating that kills viruses and bacteria, on contact for weeks to years. Effective on all water resistant hard and soft surfaces, BIO BUBBLE is a naturally derived formulation based on retentive Silane technology as an active method for control of gross microbial colonization under extreme conditions, having broad spectrum antimicrobial activities with low cytotoxicity which does not allow viruses, bacteria, mould, mildew or fungi to survive on the treated surfaces. Read More