If you are a small and medium enterprise in India with a very low budget on customized corporate gifts, then you must have faced the challenge of sourcing the same and that too at reasonable prices! Gifting is a fragmented market with one-man show making the viability for the operator difficult if the order size is small. Further, if you try to source the smaller quantities from the personalized gift vendors whose business model is single customized pieces then the price per piece for you becomes very high. Outside India, in advanced countries, the business model is stock and sell with limited products choices given for online orders which works out well for both the buyer and the seller. But Indian buyers are very price sensitive and when order size is very small for SMB business outfits or various project teams (who many times are part of large companies) cost-effective solutions are desired. Read More
When our clients ask us about our range of gifting products our usual answer is EVERYTHING FROM A PIN TO A PLANE and we did supply a cargo company with a desktop gift item with a plane. We have made miniature models of buses and tractors replicating their full-size model through moulds to help them impress their target audience as desktop items. To make it simple for all corporate gifting buyers we are giving below list of most used promotional business gifts for pleasant surprises.
MOUSE PADS can be made in customized shape and size with foam or rubber bottom base with your artwork at the top to remind the user about you and your products 24×7. The printed top sheet can be protected through lamination to increase the life of the mouse pad and to ensure that cursor of optical mouse behaves and is under your control. Option to insert a postcard size photograph to make it or for greater comfort you can order mousepad with palm rest filled up with gel. Read More
Corporate gift is a fragmented industry mostly as one man shows and that creates challenges for you as part of the procurement department of a large blue-chip company. Small team means low learning curve due to lack of relationship with clients further resulting in slower response due to limited resources and very few innovative ideas. However, in contrast professional team with experience in reverse auctions, global deliveries, escalation matrix, dedicated relationship manager, strong back office, local runners for fast approval of final physical samples with seamless automated processes saves you time and makes your life easy. All your departments irrespective of whether from branding, product, marketing, sales, HR, or PR can plan to build strong connections with their respective esteemed consumers, customers, influencers, trade partners, employees, and business associates. Read More
Depending on various types of user’s requirements you as part of the procurement team can onboard a corporate gifts vendor with a sizable, empowered team to make life easy for all your internal departments like marketing, HR, plants, and CEO.
Marketing teams focus on new product launches, point of purchase promotions, meaningful connection with the consumers and a scheme for trade partners to increase both the awareness and enough trials for mass acceptance. The initial promotion continues to fight to win the sizable market share through continuous consumer promos and trade schemes. Depending on the product and services of the market segment even the various influencers needs to be touched to cash in on the brand awareness and buzz thus created. For example, we developed the compact mirror to help a FMCG company promote their Kajal and headphones for a telecom service provider to help switch many pre-paid sim buyers to post-paid. Read More
Supply chain management (SCM) or procurement department helps in huge savings in cost with consistency of quality of supplies on time every time. Over the years the combined cumulative learning helped in establishing proper processes and systems to ensure robust sourcing operations. However, the challenge remains when it comes to sourcing of odd and irregular items like Corporate Gifts or promotional products with additional customization requirements.
Manufacturing and selling are two totally different challenges difficult for any small entrepreneurs to master both and that is why we see separate specialised batsman and bowlers in the game of cricket. Read More
Born in the early sixties but lucky to be exposed to technology starting 1987 due to trading in the business of electronic typewriters ribbons, daisy wheels, floppies, dot matrix printer ribbons, inkjet, and toner cartridges to early adopters of technology in almost all large corporate companies. Now recall that from the beginning we were early adopters of technology to manage billing, the number of SKU’s, inventory, outstanding, profit & loss account, and balance sheet by developing a customised software solution as early as mid-nineties.
2000: -Y2K was a big deal because a lot of devices stored the year as a two-digit value a widespread computer programming shortcut that was expected to cause extensive havoc as the year changed from 1999 to 2000 at the turn of the Millennium. The change was expected to bring down computer systems infrastructures, such as those for banking and power plants. During Y2K Learned about emailing because of our favourite principal Wipro, signed up for a paid email account with VSNL, became distributor of Satyam to promote & sell ‘dial an internet pack’ and created our first website. Read More
Bio Bubble products are Anti-Virus Coatings which provide long-life germ-free surfaces, hands, electronics, floor, vehicles and fabrics based on “Retentive Silane Technology” which is approved by US EPA Antimicrobial science division and have been tested as per European standard EN13697 and Indian standard IS 5402. The product is non-toxic certified by FDA affiliated laboratory to synthesise the molecule from a 50-Year-old company manufacturing Speciality Chemicals introducing a ‘Preventive Approach’ to disinfection.
BIO BUBBLE range of anti-virus coating products creates an iconic spike coating which electrocutes the virus. Bio Bubble bonds with the surface to create a protective layer to attracts pathogens which bursts like a balloon on contact. Bio Bubble is a Trimethoxy Silyl Quaternary Ammonium Chloride based long-lasting invisible sub-microscopic coating that kills viruses and bacteria, on contact for weeks to years. Effective on all water resistant hard and soft surfaces, BIO BUBBLE is a naturally derived formulation based on retentive Silane technology as an active method for control of gross microbial colonization under extreme conditions, having broad spectrum antimicrobial activities with low cytotoxicity which does not allow viruses, bacteria, mould, mildew or fungi to survive on the treated surfaces. Read More
To plug into nirvana with over 1 million existing users of boAt all over India select from BASS HEADS wired headphone, ROCKERZ wireless headphones, AIRDOPES as true wireless earbuds, STONE Bluetooth speakers, AAVANTE home audio speakers with range of indestructible, rugged cables and car chargers.
boAt BASS HEADS wired headphones:- model 110 ergonomically designed with super bass, in-line microphone and 3.5 mm jack in choice of 4 colours with MRP of Rs.999/- and model 228 in polished metal with super extra bass, in-line microphone, gold plated jack, tangle free flat cable with carrying case for MRP of Rs.1,190/-. Read More
In ‘HOW TO’ series in the earlier blog titled “How to maximise lifetime employment” we suggested means of engaging team members as part of extended family while making work your playground. In the current blog the discussion will be how to ensure the business thrives beyond you.
SME: – Dr Ivan Misner the founder of BNi, world’s largest referral organization created an organization chart incredibly early and wrote his own name on different boxes as organization was too small. Similarly, over time you can start filling up each role with the best person to grow the business as subject matter experts. Read More
In ‘HOW TO’ series in the earlier blog titled “How to make team take ownership” we suggested to encourage the team involved in operations to actively participate in the decision making process to take the ownership. In the current blog the discussion will be around how to retain your trained resources by keeping them meaningfully engaged and growing.
BETTER OFFERS: – We experienced that many times the person was not keen on leaving and would prefer to stay back but was at the crossroad because of the excellent offer from much more established organisation. Our suggestion would be to understand what will make him happy and more at peace with himself. Do look for signals of negotiation and if that is the case then decide whether to lose him now or later as he may take his chance again. With our experience we will suggest you to retain, if possible, as over time they do mature and may not succumb to further offers. Read More