This year due to climate change please celebrating clean and green Diwali with solar Diya as a beautiful way of illuminating not only your home but the homes of the poor rural women who assemble them, presenting them an opportunity in technology-based livelihoods.
In ‘HOW TO’ series in the last blog titled “How to open newer sales outlets” we covered how you can successfully design a reward scheme to achieve your objective of adding new sales outlets to increase both coverage and sales. In the earlier blog titled “How to increase sales through rewards” we talked about ways and means of increasing your sales month after month. In this blog let us focus on how to successfully cross sell your existing and new range of products.
In mid-nineties we faced a situation where many IT partners were not willing to either keep the dot matrix refill ribbons or even sell new printer cartridges as the invoice value was too small. We ran a scheme where on all fast-moving items depending on the value of the items bought on every billing, we started giving free either the dot matrix cartridges or refill packs. Over a period, we manoeuvred partners to start liquidating the accumulated free scheme stocks to their existing or new clients thereby increasing business for all of us and better service for their end users. The bundling strategy thus designed also increased our overall sales for regular fast-moving items as competition could not counter, block or match the overall offer.
In ‘HOW TO’ series in the earlier blog titled “How to increase sales through rewards” we talked about ways and means of increasing your sales month after month. The current blog covers how during mid-nineties we motivated stationery shops to promote and sell IT consumables through right rewards and recognitions. India started opening its economy during early nineties and the rapid computerization resulted in demand for office consumables like floppies, dot matrix ribbons to start with and subsequently various storage medias, inks and toner cartridges.
New challenge was how to increase sales for recurring office supplies through existing IT vendors who were reluctant to get involved due to non-compatibility to their existing business model due to extra pain of stocking, delivery and collections for very low-ticket items. Ideal solution was traditional stationers, but they needed lot of hand holding to enter an alien territory, so a novel scheme was run for onboarding them as regular office consumables sellers. Salespersons were given rewards for onboarding every new outlet resulting in even few xerox shops onboarding under the phenomenally successful reward and recognition programme.
Our primary job is to increase sales for our products month after month and so let me narrate what has worked for us over the last 40 years. I started my career with Eureka Forbes Limited mid-eighties as a door to door salesman selling vacuum cleaners and earned mainly on commissions. I also enjoyed exciting gifts for clocking in qualifying sales in the first week of every month and various other rewards & recognition programs run by our dynamic sales manager Mr. Anil Ambo who also shaped my thought process. During the early nineties, I also read a book ‘How to motivate people’ by Michael Leboeuf where he talked about “Rewards: the greatest management principle in the world” further moulded me in running various programmes in my business for sales persons, managers, buyers, retailers and stockists.
We take pride in introducing one of the finest innovative of eco-conscious collection of home and kitchen products inspired by Japanese philosophy where lifestyle celebrates the beauty in imperfection. A Zen-like balance between tradition and technology to create designs for an urban environment by curating an elegant range of products which are accessible at an affordable price. Eco-friendly bamboo fibre travel coffee mugs, dinner plates, bowls, glasses, teacups, coasters and condiments bowls as part of dinnerware set.
A health and wellness focused brand EVOCUS H2O is a 100% natural premium alkaline water with 8.5+ pH, 70+ natural minerals, zero sugar, zero carbs, zero colour and zero caffeine with superior hydration, better detoxification, improved metabolism, heightened alertness, reduced acidity & acid reflux in easy to carry packed bottles in partnership with GTX Technologies, USA with presence in South-East Asia, South Africa, Gulf countries, Australia and New Zealand.
EVOCUS is India’s first black alkaline water, a revolutionary, new-age, multifunctional nutrient water, that gets its unique black colour from nature’s 70+ natural minerals, sourced from the depth of the earth. 100% natural black water delivered to you, untouched by human hand, bottled in a fully automated, sterile and a state-of-the-art, BRC certified plant.
More than 2 million SAREGAMA CARVAAN units sold across the world since the launching of the products as a testimony to the acceptance by the music lovers and good numbers as a corporate gift. If your esteemed recipients are fond of old-time music then this is the ideal corporate gift at various price points as CARVAAN, CARVAAN MINI & CARVAAN GO.
Proctor & Gamble (P&G) offers Gillette, Oral B, Olay, Old Spice, Ambipur, Herbal Essence, Whisper and Braun range of products for your esteemed customers, employees and business associates as part of corporate gifts for rewards and recognitions or as festival gifts. The range includes Gillette Guard3, Gillette Mach 3 Razor, Gillette Fusion Razor, Old Spice No Gas Deodorant Body Spray Perfume, Oral-B Sensitive Whitening Toothbrush, Ambipur Car Air Freshener Refill, Ambi Pur Room Air Freshener, Herbal Essences shampoo, Olay Mini Cream: Regenerist Microsculpting, Oral-B Vitality White and Clean electric rechargeable toothbrushes for adult and kids.
Gillette Guard3 has three blades that stay sharper longer to last 7 comfortable shaves to give a closer shave so no need to shave a second time with handle made of soft elastomer for a comfortable grip. Activated by water the lubricating strip releases lubricating ingredients to reduce friction between the blades and skin, helping to protect the skin from irritation. Guard3 blades are resting on springs which move up and down as they respond to the variations of the skin and the pressure of the hand, helping to protect the skin from irritation, nicks, and cuts and available with MRP of ₹60/-.
Safe for use as directed on and around humans, pets, plants, food, water, materials and environment such as residences, offices, vehicles, cafes, restaurants, clinics, hospitals, operation theatres, school, colleges, warehouse, storerooms, theatre, auditoriums, shops, malls, public places & hotels. Safely, sanitize, disinfect and deodorize your staircases, hand railings, table surfaces, floorings, doorknobs, handles, shoes, mats, faucets, entrance door and doorbell etc. Various other products including vegetables and fruits coming from outside to your place required soaking for 10 – 15 minutes in the Chlorine Dioxide (ClO2) solution.
Happy to share that I have completed 5 years of weekly blogging on corporate gifts. Though I must confess here that I deeply regret the loss of precious 11 years looking for a content writer and hope you do not lose your precious time looking for one. I have nothing against the outsourced content writers but fail to understand how they can write blogs after blogs on multiple industries with deep insights and be fair to their audience as an industry expert? In the advertising industry, professional content writers make sense as they are trying to convey the message by availing the services of a subject matter expert whereas blogging is a continuous activity needing 360-degree expertise on the subject.