Month: November 2020

In ‘HOW TO’ series earlier blog titled “How and why to avoid gifting vouchers” we explained why large companies strongly believe and insist on giving gifts and not the gift vouchers. In this blog let us focus on what all to keep in mind while designing various rewards programmes. 

Long Term: – Rewards programmes are like rockets which takes a lot of energy when you launch it so why not design it keeping long haul in mind and change it only when necessary. If your business model demands, then you can have additional programmes from time to time to achieve other objectives but let the base programme remain focussed on the main goal. Be ambitious and stretch the top slab which you would like the team to achieve individually or collectively. Read More

In ‘HOW TO’ series in the earlier blog titled “How to successfully cross sell” we covered how you can successfully design and execute a reward and recognition scheme to achieve your bigger objective of adding various promising products through existing partners and keep all stakeholders such as brand, stockists, retailers and even end consumers happy. In this blog let us focus our energy on why gifting vouchers is after all not such a great idea. 

The thought of gifting vouchers is considered and accepted by few companies due to the following challenges: –  Read More