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Franchise Opportunities With Us - Corporate Gifts
Why CORPORATE GIFTS Franchise Makes Good Business Sense
Good quality Corporate Gifts is always in great demand. In today's competitive world, corporate gifts play a very important role of enhancing close relationships between the givers and receivers. The competitive scenario into a large number of industries in the country to offer much higher and enhanced relationships to consumers and employees is based on "offering best deal" in which thousands of companies compete with each other. Companies look for good reliable suppliers through which they can conceive and give shape to various customized corporate gifts. Good across the table and timely interaction, gives a distinct advantage to buyers over plain distant internet companies. It is here that SPARKET, with its vast experience, a large number of choices and a widespread network of centers in the country, comes into the picture. SPARKET is one of the largest and most reputed gifting companies not only in the country but across the continents for competitive promotional products. Our USP is we give you the best and new choice from across the globe. We are looking for Franchisees/Business Partners at different locations in the country to impart quality business training to them. The Franchisees will essentially be entrepreneurs running the local activity as their own venture. They will operate under the guidance of SPARKET - using SPARKET brand name, SPARKET material and the formidable expertise developed by SPARKET since 1986.
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We offer
SPARKET offers a major advantage to the Franchisee in the form of a basket of corporate gift choices. It helps the Franchisee increase the total number of companies that they can contact apart from our existing relationships with over 200 large corporates. This has two major advantages for the Franchisee.
Increase the turnover/profit of the Franchisee as new prospective buyers start gifting locally.
Tremendous word-of-mouth publicity because of a larger number of companies spread over city / town.
Increase in business for the Franchisee as the local budget can be used more judiciously by the companies.
What we are looking for
Person looking out to start off on his own or already in his own business - and with a basic interest in long term business.
A lot of drive and a burning desire to make it big with strong values and principles.
Commitment towards quality of the business and interest in the future of the team and customers
Personal involvement in the SPARKET franchise and its day to day running
Office (own/rented/business centre) (minimum 200 sq feet) with a telephone and internet.
All necessary investments required for local expenses for the team and the local promotion.
Willingness to recruit the required number of personnel for running the centre -- the minimum staff required is one marketing executive and one office boy
What we offer you
A basket of gift choices on our websites with your contact details so that you are assured of enough enquiries.
Complete room and field training with necessary visit to customers as required from time to time.
The right to use the well-known SPARKET brand name and physical samples to book orders.
Assistance in establishing the franchise with building the team and customers.
Complete exposure to our training methodology including generation of business and profits.
Assistance in selecting and training your team -- this training is provided through a combination of personal training(at Bangalore/Kolkata and at your own location), brochures/catalogues (printed and through email).
Guidance in marketing and promoting the business - based on our experience of almost 22 years in the field
Last but not the least -- our TOTAL commitment to you and your team and our valued customers
What is a franchise? How does it work?
When you buy a franchise, you are buying the right to use a specific trademark or business concept. The business you run is essentially the same as all other business being run under the same name. In order to do this, you may have to buy things like products, tools, advertising assistance, and training from the franchisor (the company that owns the rights to the business).
What are the benefits of being a franchise over starting my own business?
You get a number of advantages when you purchase a franchise:
Reduced risk - Franchises traditionally have a much lower failure rate than other start-up businesses. The reason? You're buying a business concept where most of the kinks have already been worked out by someone else.
You get a complete package - The guesswork usually associated with starting a business is taken care of. You total package can include trademarks, easy access to an established product; a proven marketing method; equipment; inventory; etc.
Strength in numbers - When you're become a franchisee, you have the buying power of the entire network, which can help you get product and compete with larger national chains.
Business processes - Franchisors provide their franchisees with various proven systems including financial and accounting systems; ongoing training and support; research and development; sales and marketing assistance; planning and forecasting; inventory management; etc. They'll show you the techniques that have made the business successful and help you utilize them in developing your own business.
Advertising and promotion - Not only will you benefit from any national or regional ad and promotional campaigns from the franchisor, but they will also help out in other areas - from providing camera-ready copy for your own advertising efforts to developing in-store point-of-sale materials designed to drive customers through your business. It would cost you a great deal to develop these materials on your own.
Is there a downside to being a franchisee?
Franchising is certainly not for everyone. Here are some of the potential disadvantages:
Lack of control - The essence of a franchise - buying and operating a proven concept -- can make it seem like you're more of a manager than a boss. This may be difficult for some people, especially those that are more entrepreneurial. This type of person may find it hard to conform to someone else's system.
Cost - It can take a good deal of cash to open and operate a franchise. Upfront costs can be significant, and you may find that ongoing royalty fees will have a major impact on your cash flow.
You're not alone - Just as a franchisor's reputation can benefit your individual business, the franchisor's problems are also your problems. So if the parent company comes upon hard times, your individual franchise may also suffer because of how closely you're tied in.
You're committed - Your franchise agreement is a binding contract, and can be quite restrictive. You're locked in to certain business practices, fees, and even the look of your business. If you don't agree, you may have no recourse except to adhere to these guidelines.
What should I look for when selecting a franchise?
Here are some of the things you should look at when evaluating a franchise:
Profitability - Make sure that both the franchisor and individual franchisees are healthy.
A track record of success - Is this concept viable? Has it succeeded elsewhere? Does the franchisor have a good credit rating?
A strong USP - You'll want a business that stands apart from the competition, since you don't want to be perceived as selling the same old thing.
Effective financial management and other controls - A strong monitoring system will help you identify your problems and deal with them more effectively.
A good image - It's important that the public has a positive image of the franchisor, since you're basing your business on its reputation. Also, look for a concept that can expand nationally so your business can grow locally.
Integrity and commitment - You actually want the franchisor to spend a lot of time checking you out, because you want to make sure it has strong requirements for all its franchisees, since your success in intertwined with its.
A successful industry - Look for opportunities in industries that are growing.
Is there other research I can do to learn more about a particular franchise?
It's important to learn as much as you can before purchasing any kind of business so you can make an informed decision. There are a wide variety of sources you can approach to learn about a franchise opportunity. Here are some things you can do:
Interview the f3ranchisor - Make sure that you feel comfortable with the franchisor, and that all your questions can be answered to your satisfaction.
Interview existing franchisees - Speak with current franchisees to see how they feel about the business. Are they happy with their investment? Are they making as much money as the expected?
Read the business and trade press - Spend some time in the library or on the Internet looking through the media. Often, you'll learn a lot more about the company than they volunteer in disclosure documents.
Check references - Don't just speak to franchisees. Call bank and other business references supplied by the franchisor.
What fees should I expect to pay for my franchise?
There are basically two types of fees you should expect to pay for your franchise - upfront fees and ongoing fees.
The first is the initial upfront fee, which is what you pay the franchisor for the rights open your franchise. Essentially, you are purchasing the rights to use the franchisor's trademarks, business methods, and distribution rights. This licensing charge can be significant, especially for a well-known, established franchise -- it's not unusual for it to be in the few hundred of thousands of rupees. Often, it is also based on the value of the territory or trading area, so the larger your market, the more you could end up paying.
Be aware that this upfront fee may be in addition to any other start-up costs you will have to incur. The initial franchise fee may or may not include things like training costs; start-up promotional fees; inventory; build-outs (some franchisors require your space to have specific architectural elements); equipment/fixtures (you may be required to purchase or lease specific equipment and fixtures from the franchisor); and any other costs that are necessary to open your business.
You will also have to pay ongoing fees to maintain the rights to your franchise. Most franchisors charge a royalty fee, typically a percent of your gross sales, not your profits. This royalty fee can range from 1 percent to as much as 15 percent, although 5 percent is typical. Remember, you are paying this royalty on gross sales (your total receipts, less sales tax, returns and refunds), so it can potentially take a significant bite out of your profits.
Some franchisors charge a regular fee (payable weekly, monthly or quarterly) in lieu of royalty payments. This type of fee may also be part of the mark-up you are charged for goods or services you are required to purchase.
It is also common for franchises to pay a portion of the franchisor's local, regional and national advertising and promotional costs. These fees are usually put into a cooperative advertising fund that ultimately benefits all franchises through increased exposure to your trade name.
Should I look into established franchises or rising stars?
This is one of the key decisions you will need to make if you decide to go the franchise route. There's a trade-off you will need to evaluate in terms of risk and ultimate pay-off.
A franchise with an established track record has many benefits -- significant name recognition; proven marketing methods; entrenched business plans and training systems; strong management; and a history that is easy for you to investigate. On the downside, you might find that the franchisor has already saturated your market (so good locations may not be available, or other outlets may encroach on your area); fees may be higher; and you may find that the larger the company, the harder it is for you to be heard should any disagreements arise.
An emerging franchise gives you the chance to get in on the ground floor of what could be a highly profitable growth opportunity. Newer franchises also tend to have lower upfront and royalty fees, and they may be more willing to negotiate and accommodate individual franchises. On the other hand, smaller franchise opportunities may lack name recognition; they may not have enough experience to make their system work; you may find yourself being a test-case for their procedures; and the chance of franchisor failure could be much greater.