Around one year back I became a proud grandfather so drawing parallels to learn a few important lessons from life! Starting a business is like planning a new-born baby who over time will grow at its own pace to create its unique identity.
a) EMOTIONS: – New business success rates are dismissal highlighting the need to start one only with serious emotional involvement! Read More
EVERYTHING FROM A PIN TO A PLANE and we have indeed supplied a cargo company desktop gift item with a plane. We have made miniature models of buses and tractors replicating their full-size models through moulds as desktop items. Just to make it easy for you we are giving list of the most used corporate gifts which are as follows: –
MOUSE PADS: – Mousepad with your artwork to remind the user about your products 24×7.
COASTERS: – Coasters single or as set of 2, 4 or 6 made in foam, rubber, leather, plastic, acrylic, steel, wooden, brass, metal, silicone, glass, cork, tin with branding on both sides. Read More
Let’s begin by classifying various recipients so that depending on their role and profile the budget can be decided. The budget helps in shortlisting the various product choices available to get the maximum mileage keeping end objective in mind.
CONSUMERS: – The correct definition of the consumer is the actual user or end consumer of your product or services. Since the lifetime value of a consumer is very high most of the brands are willing to invest high budget to influence and acquire new users. Offer something they cannot refuse and, in the process, end up trying your new product and hopefully, you have acquired another new consumer. Read More
We were trying to understand the normal reaction of a person when they receive an unexpected gift and for majority of us it was of a pleasant surprise! That discovery full of insight helped us in creating our new logo with tagline of SPARKET Corporate Gifts for pleasant surprises!
Over the years, internally it has become an acid test for us on all parameters of our interactions with employees, customers, vendors, and partners. We need to ask a simple question when interacting internally or with outside world if our action has created pleasant or unpleasant experience for them as objective remains to somehow turn it to pleasant for all involved. We can go on harping about our USP as variety of products, reliability of strictly delivering only what you have approved and consistency of your experience with us but the true acid test is, have we made you and your team pleasantly surprised after each and every interaction? We have tried to continue the journey with the intention to live up to the guiding principle of ‘for pleasant surprises’! Read More
Telecalls have increased multi folds with untrained voices fumbling or keeping quiet preferring you to cut their call. On your encouragement, they muttered the courage to ask for requirements for the loans or insurance coverage and happy to finish the call on hearing ‘no requirement’. Much better experience than mechanical trained voices trying to forcibly convince resulting in further irritating the receiver.
This routine job can be made more enjoyable for the caller too by rewarding them for every YES by encouraging them to increase the number of calls per hour when they are in the FLOW and by discouraging them to waste time on NOT INTERESTED and getting disheartened. Read More
The ideal corporate gift is what we all aspire for but prefer not to buy ourselves! Keeping this in mind our ONLINE platform allows each recipient to select their choice with the option of gamification for users, influencers, employees, and even trade partners. Do contact us for a demo to understand more about the customized platform.
‘Reward is the greatest management principle in the world so consider exciting and engaging various target audiences with more choice and a wide variety of Corporate Gifts. Make people feel like winners as brains, like hearts, go where they are appreciated. Read More
Around 2008 we were looking for ways and means to scale up the Corporate Gifting business outside Bangalore and Kolkata as our physical presence was missing in other cities. We did appoint franchisees ending 2010 at Delhi, Mumbai, and Kochi but failed within two years due to inherent weakness in the business model. But the exploration journey continued to find ways and means to organize the fragmented nature of the corporate gifts business.
Almost every day we get more inquiries from the sellers than the buyers asking to promote their products to corporate due to our presence on the 1st web page. Remembering so many new products at the opportune moment is not possible by the human mind so the strong need for automation surfaced to keep both the buyers and sellers happy. Read More
If your goal is to increase sales through product trials, then better to select a gift which is more suited to tempt audience to buy your product (because of attractive gift) even when they don’t need it so that they end up trying out your product. For example, an attractive compact purse mirror for women along with ‘Kajal’ as free to influence her to pick up your brand hoping that after usage she switches to become user of your brand or even addition of a totally new user. For example, an attractive compact purse mirror for women along with ‘Kajal’ as free to influence her to pick up your brand hoping that after usage she switches to become user of your brand or even addition of a totally new user. Read More
The pharma sector through their medical representatives conveys both the benefits of their new discoveries and the latest improvements over existing drugs. For example, a new drug which worked very fast in the blood was needed to be communicated to the concerned doctors. The product team decided to use the fast bowling concept to convey the message to the doctors. Accordingly, a tabletop pen stand was conceptualised with mini cricket ball with a hole for the pen. The drug name was printed on the tabletop gift to help the doctors refer to the given name of the drug. After few weeks the doctors memorised the name of the new drug without looking at the tabletop pen stand fulfilling the desired purpose. Read More
The world is becoming a global village is the most common statement we keep hearing in our daily life to highlight the importance of the movement of goods and services across the globe. It started with online knowledge services, outsourcing of services offline of all non-core activities, and finally even physical goods. China became the manufacturing hub for hard currencies and helped even other cheap labour Countries to have a role in manufactured goods. Disruptive technologies gave rise to new business models and helped forward-looking companies to create the global procurement division. Here again the initial focus was on raw materials and slowly and steadily now it has come down to even promotional corporate gifts to standardise the products across the organization.
Most of the MNCs have created the global procurement division and the role is very clear to find out the best rates at each operational location and to streamline the processes so as to source the various goods from the various geographies in the most economical manner. We have been working with various procurement divisions of MNCs and are in a strong position to help them buy promotional merchandise at the most economical rates. Corporate gifts vary in nature because of the quality, quantity, logo branding, and packaging which makes it difficult for the procurement division to source directly from the factories as repeat orders are very rare.
In the initial phase, we were helping the global procurement division to check the Indian rates and decide on the various buying indents they use to receive from various countries to place the order on the lowest CIF quote for the approved quality.
We have an existing relationships with many corporate gift vendors from hard currencies who are buying goods from us to deliver within their respective countries or even in India or nearby countries due to overall cost-effectiveness. “[ninja_forms id=1]”
