Launch of New Ideas at Gifts World Expo 2016!

sparket-corporate-gifts-expo-768x387Sparket Corporate Gifts launched two new products at Gifts World Expo 2016 at Pragati Maidan, New Delhi on July 29 – 31, along with their earlier first product which was launched last year 2015 during the same month! Both the images are displayed here as that was the starting of our new division called PROMOTION AND DISTRIBUTION through corporate gifting channel partners! First year we started with one product to which we added two more products before the end of first year and the plan is to have over 12 products at the end of 2 years of operations!. Gifting channel partners are usually one man operations and due to limited bandwidth deal with unorganized sectors for all their products which many times are substandard resulting in loss of image and business due to increase in unhappy customers! At the same time there are many good manufacturers who start their operations in the retail segment and usually finds stagnation after the initial start due to lack of new customers trying out the new products or concepts.

Gifting channel partners are usually one man operations and due to limited bandwidth deal with unorganized sectors for all their products which many times are substandard resulting in loss of image and business due to increase in unhappy customers! At the same time there are many good manufacturers who start their operations in the retail segment and usually finds stagnation after the initial start due to lack of new customers trying out the new products or concepts. Here we become the bridge between the manufacturers and the end consumers by ensuring that enough products are distributed free of cost to the various users all over India who may like the products after trying it free of cost! The corporate who distribute these quality products free of cost gets the benefit of enhancing their relationship with their employees, partners and associates apart from higher brand recall value at lower cost. What goes around comes around is the philosophy behind the whole activities ensuring that the human race learns to live with harmony with greater purpose.

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We assure the manufacturers that the products will go to the individual users and in no way disturb their existing distribution channel like retails, wholesale, modern trade or even the e-Commerce! We maintain close relationship with the gifting partners and by ensuring that either MRP is not present or is covered so that actual new trials can take place. Keeping in mind that the gifting ideas are new our distribution model ensures that we avoid over distribution and give good chance to capable partners to promote and enjoy the healthy margins for their smart work. Only establish partners with good existing relationships with the large corporate are the ideal partner to enroll as the promoters for introducing the products to their regular large accounts. The partner who actually introduces the product to large corporate accounts and ensure to block it through an email is supported whole heartedly. Capable partners focused on few segments or strong in their respective towns are supported through exclusive arrangements to promote all the new products.

Needless to mention that the existing partners are always given the first choice of introducing all new promotional products and made stronger with their respective large accounts. Very soon similar to many other distribution channel we see a new channel vertical called gifting distribution channel taking shape all over India. We look forward to the support of all brand owners, gifting channel partners and corporate to help us shape this channel for a mutually WIN – WIN scenarios. This will also result in making the fragmented gifting industry into shaping into an organised one!

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